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Title: Social Media: A Powerful Job Search Tool

By Courtney Brown, Department of Economic & Workforce Development

The world of job search and networking is not the same as it was five years ago, or even two years ago. While job boards and traditional networking still exist, today many candidates are using social media to find their next position. Two-thirds of 18-34 year olds found their last job through a social network, according to the Aberdeen Group.

Being social, virtually speaking, is the new way in the field of job searching, networking and workforce recruitment. Job seekers that know and wisely use the top social media platforms in their industries are cultivating professional brands that reach the vast, global, job market.

Ninety-four percent of HR recruiters are active on LinkedIn, but only 36 percent of candidates are on LinkedIn, according to Jobvite.

Job seekers should create a professional presence on social media to stand out, and consistently update their profiles to expand their network of online professional contacts and broadcast their job search goals. LinkedIn, in particular, has a setting that will alert recruiters that you are actively looking for a job, so it is even more important to keep your information and network up to date. Organizations also rely on their social network followers to share their job postings, creating an even larger network of potential candidates.

Job seekers who want to learn how to utilize the power of social media for their job search can enroll in a free Social Media Strategies Career Development workshop offered monthly at all three Baltimore County Career Center locations. Participants learn about the importance of social media and specific strategies on how to use various platforms to attract and research employers.

Get social, and get closer to the job you want.

Click here for more information about how Baltimore County helps job seekers.


 
 
Revised September 11, 2017