Baltimore County Restaurant Week Proves Super Successful
Participating Restaurants Share Favorable Opinions in Follow-up Survey
Towson, Maryland (February 11, 2014) – Baltimore County's Winter Restaurant Week, which ran for 17 days in January, is proclaimed an outstanding success. With a good sampling of the 53 participating restaurants completing an online follow-up survey, results indicate a 23.5 percent increase in total average sales for lunches and dinners during the event's time period. The survey also points to a 23 percent rise in new customer traffic. There was a favorable 100 percent response to participating again in August and next January.
Patrons, Servers and Restaurateurs Benefited
"Baltimore County Restaurant week is a big success for restaurant-goers, servers and restaurateurs alike! I cannot fathom why any restaurant wouldn't jump at the chance to be a part of such a rewarding program," said Justin Windle, general manager at Pappas Restaurant in Parkville. "Pappas had more new patrons come in during those 17 days than any other time of the year. These new customers enjoyed their experience, we established a relationship, and they have already come back! This, to me, is the greatest benefit."
Baltimore County Executive Kevin Kamenetz stated, "I am enthused that so many customers got to experience our local flavors and dishes. Baltimore County is home to some of the oldest and strongest communities in the country, and our local restaurants are an important part of that character. Congratulations on a successful Restaurant Week."
Greta, a member of the wait staff at Ruth's Chris in Pikesville, said, "The increase in business that we saw during Restaurant Week meant our tips were larger too. We had a packed house every night, and enjoyed meeting new folks."
Discounted Prices Offered Lunch and Dinner Specials
During Restaurant Week, County restaurants featured special menus at a discounted fixed price, offering one to three course lunch and dinner specials ranging from $10.14 to $35.14. The venture was sponsored by Baltimore County Office of Tourism and Promotion, Baltimore County Chamber of Commerce and Sysco. Partners included Downtown Diane, The Restaurant Association of Maryland and OpenTable.
2012 Restaurant Sales
In Fiscal Year 2012, Baltimore County's restaurant sales brought in $1.4 billion.